The Jefferson City Public School district (Jefferson City, Missouri) was established in 1838. Since its beginnings, Jefferson City High School has proven to be one of the most successful schools for both athletics and academics in the state. To celebrate the 175th anniversary of this esteemed institution, representatives of the school board contracted my services to help increase the visibility of the school’s alumni network, and to help build a database of engaged and informed former students.
Facebook engagement among this demographic proved to be the most successful messaging tool, netting more than 1, 500 Facebook fans/followers in less than four days. I created a number of graphics, including virtual alumni badges, buttons and sharable content for former and current students to display on their own pages. Rolling out this campaign during the school’s much celebrated homecoming week proved to be a real success for the Jefferson City Public School district’s initiative.