St. Louis was GRAND, but opportunities to put my educational writing and design skills to use as the Communications Officer for the Texas State Library and Archives Commission came-a-knockin’ and I couldn’t resist the lure of Texas (and tacos…. ok mainly tacos). I whipped up this geometric banner using images held in the collection of the Texas State Archives.
In an effort to help raise funds for the relocation and reconstruction of a beloved St. Louis area bookstore, I developed these “book bonds” as a way for customers to invest in the store’s new location as well as guarantee/encourage continued patronage in the future. Book lovers could purchase these book bonds, printed on some very lovely linen textured paper stock, for less than the face value of the actual bond. The purchaser could then use the current value of the bond, or wait six months for the bond to fully mature, thus getting a return on his or her literary investment. The bonds were a big hit during the holiday season, as they made the perfect “gift that keeps on giving.” Literally.
According to a study published by Sprout Social, 74% of consumers rely on social networks to guide purchase decisions. This infographic was created for the Rebecca Gordon Group as part of an email marketing campaign to engage new local businesses in signing up for social media management services.
The Jefferson City Public School district (Jefferson City, Missouri) was established in 1838. Since its beginnings, Jefferson City High School has proven to be one of the most successful schools for both athletics and academics in the state. To celebrate the 175th anniversary of this esteemed institution, representatives of the school board contracted my services to help increase the visibility of the school’s alumni network, and to help build a database of engaged and informed former students.
Facebook engagement among this demographic proved to be the most successful messaging tool, netting more than 1, 500 Facebook fans/followers in less than four days. I created a number of graphics, including virtual alumni badges, buttons and sharable content for former and current students to display on their own pages. Rolling out this campaign during the school’s much celebrated homecoming week proved to be a real success for the Jefferson City Public School district’s initiative.
Image created for Capitol City Cinema, an independent, community funded cinema in Jefferson City, Missouri. The community funded project will bring art house style films to central Missouri, paired alongside mouthwatering offerings from Capitol City Cork. The cinema is in the midst of a $75,000 fundraising campaign to purchase a new digital projector.
This doodle monster is the perfect representation of what my hair looks like in the morning, pre-coif-ing.